good housekeeping institute

best beauty awards
Mike Garten

Each year, thousands of new products hit the shelves. How do you know which ones are worth your money or if they even work?! Enter the GH Beauty Lab. Our experts evaluate them all to find the innovations that are best for you.Here are the cream(s) of the crop, plus our pros’ top-tested picks of all time!

meet the experts

How We Tested

Our Good Housekeeping Institute beauty experts evaluated over 1,000 skincare, hair and makeup products to find which ones really work. From GH Seal stars to breakthrough innovations and the year’s hottest picks — here are the top 75 our experts stand behind.

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anti agers

stay young skincare

skin boosters

body products

hair heroes

must have makeup

nails lips cheeks