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'Today' Show Fans Can't Stop Talking About Hoda Kotb’s Major Hair Transformation

We are LOVING this new hair color on Hoda!

Hoda Kotb is looking forward to the new year with a new hair color.

On Tuesday morning, Hoda debuted a new and darker hair color, and Today show fans immediately fell in love with it. Her new hair shade came as a shock to many, as Hoda's signature caramel brunette look has become synonymous with the 57-year-old NBC journalist.

After showing off her new hair color on air and on Instagram, fans expressed how much they loved the major change. One fan commented on Instagram, "Hoda's hair is winter sassy and I'm here for it 🙌❤️." Another said, "I totally wasn't paying attention, the TV was on, and I happen to look up and see you and stopped dead in my track[s]. Your hair looked awesome🔥🔥."

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Over the years, the Hoda and Jenna cohost has been known for her signature shoulder-length cut and warm brown-blonde hair color. This year, however, Hoda has been getting experimental. In May, Hoda temporarily traded in her signature blowout for a sleek up-do just for fun — and once again, her fans welcomed the change.

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As it turns out, Hoda's most recent hair transformation is the result of a mistake that occurred during a routine keratin treatment. Unfortunately, according to what Hoda said on Today, something went wrong during the three-hour treatment and her hair turned bright orange. Hoda told her fellow Today star and fourth-hour guest cohost Sheinelle Jones: “I was like an orange Q-tip!”

Luckily, one of the Today show hair experts was able to get the orange color out of Hoda's hair before Tuesday morning, but the color repair resulted in a completely new look.

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This accidental hair change might be one of the best mistakes ever. Regardless of what Hoda's hair looks like though, she always looks fabulous.


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