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21 Best Natural Hair Products You Need in 2021

Curls, coils, and kinks: Meet your new BFF(s)

split ends treatment smiling black woman spraying essential oil on curly hair
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If you have naturally curly, coily, or kinky hair, you know what it means to have a never-ending hair journey. And the hardest part about perfecting your natural hair is finding the best natural hair products that work for your curl type. Just when you think you've found a new tried-and-true formula to add to your daily routine, your hair changes its mind and you're back at square one.

Oh yes, us natural gals know this scenario all too well. And since there are so many formulas out there, it can be quite the challenge to know what's perfect for your hair without spending hundreds of dollars trying to find out. Because we all know curly hair is anything but cookie cutter. Thankfully, the Good Housekeeping Institute Beauty Lab is here to help make your natural hair product search easier.

The GH Beauty Lab is constantly evaluating new haircare and styling products with rigorous tests to see just how well they actually perform. This includes expert Lab and consumer testing on users that are looking for top-notch products just like you. That means we have the scoop on the ins and outs of natural hair products, marketing claims aside, and can help you find the best formula for your curl type, whether you're 2, 3, or 4 A, B, or C. Keep scrolling to find the best natural hair products and brands that have impressed our Lab experts, hair pros, editors, and consumer testers alike. Gorgeous hair, right this way!

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Best Value Styling Cream for Natural Hair
Curl Defining Cream
Suave Professionals
Suave Professionals

  • Super hydrating
  • Affordably-priced

This bargain GH Beauty Award-winning Suave styling cream, infused with coconut oil, was formulated with the help of over 5,000 women with natural hair, so you can guarantee it's going to be worth the buy. The medium-weight smooths and defines waves, curls, and coils with a formula that's rich in moisture so hair stays hydrated, soft, and defined. 

Best Deep Conditioner for Natural Hair Growth
Don't Despair, Repair! Deep Conditioning Mask

  • Super hydrating and nourishing
  • Works on all natural hair textures

  • Pricey

Between tangles, knots, frizz and dryness, life can take a toll on our ringlets. That's why deep conditioning masks like this one from Briogeo are a must. It's formulated for dry, damaged hair and is infused with argan, avocado, and sweet almond oil to replenish moisture levels. Plus, keratin proteins and biotin not only strengthen the hair, but also help promote healthy hair growth

Best Natural Hair Conditioner for 4C Curls
Pattern Heavy Conditioner For Coilies

  • Ideal for thick and coarse curls
  • Packed with moisture

  • Too heavy for fine strands

Calling all coily gals! This heavy-weight conditioner from Pattern was made just for curls like 4c. It has a rich and decadent texture filled with super hydrating ingredients like shea butter and avocado and safflower oils. Plus, the cream formula has great slip to help you work through knots and tangles during your shower time. 

Best Shampoo for Natural Hair
Bio:Renew Coconut Milk Hydrating Shampoo
Herbal Essences
Herbal Essences

  • Affordable price
  • Makes hair look and feel hydrated

Natural hair needs more moisture than other hair types, and this GH Beauty Lab test-winning shampoo (and its matching conditioner) from Herbal Essences provides it. It was a standout star in the GH Beauty Lab's moisturizing shampoos test, where testers raved about how hydrating this wallet-friendly formula made their previously dry hair look and feel. 

Best Mask for Natural Hair and Scalp
Royal Oils Deep Moisture Masque
Head & Shoulders
Head & Shoulders

  • Relieves dry and itchy scalp
  • Good value

  • May be heavy for fine hair

Ideal for scalp relief, this GH Beauty Award winner from Head & Shoulders with the anti-flake active ingredient pyrithione zinc was a tester favorite for relieving scalp itch and making hair super soft. It even scored highly among women with textured hair for reducing hair and scalp dryness.

Best Serum for Natural Hair
Fructis Sleek & Shine Anti-Frizz Serum
Garnier Fructis
Now 43% off

  • Effectively smooths frizz
  • Adds shine
  • Great value

This Garnier frizz-defying serum is a GH Beauty Lab test winner and gold standard for smoothing hair. It scored high with consumer testers for keeping frizz at bay and giving hair a gorgeous sheen. Not to mention, it's a hair savior in humidity. 

Best Gel for Natural Hair
Amplified Textures Shine & Moisture Finishing Gel

  • Lightweight
  • Hydrating
  • Great value

When it comes to gel for natural hair, we look for formulas that keep hair hydrated and shiny without leaving a crunchy, sticky residue. And that's exactly why we love this GH Beauty Award winner from Dove. It's free of drying additives like alcohol and filled with hair-healthy ingredients like aloe, glycerin, shea butter, and castor oil

Best Gentle Shampoo for Natural Hair
Wash Day Delight
Carol's Daughter
Carol's Daughter

  • Precise applicator to lift scalp buildup
  • Non-drying

  • Can be hard to rinse out if too much is used

If you have curly hair, you know that traditional shampoos can be harsh and drying to your already thirsty spirals, but not this Carol's Daughter sulfate-free cleanser. A blend of aloe and micellar water transforms into a gentle lather that cleanses the scalp and hair without stripping it dry. Plus, the precision applicator makes targeting your scalp a breeze. 

Best Edge Control for Natural Hair
Honey & Ginger Flexible Hold Edge Gel
Mielle Organics
Mielle Organics

  • Flake-free hold
  • Nourishing ingredients

  • May be too heavy for fine hair

There's nothing that can ruin a sleek pony or bun more than frizzy edges and unwanted flyaways. This is where edge gel comes in handy. This formula from Mielle Organics doesn't flake or look greasy. Not to mention, it's full of natural ingredients like honey, ginger root, and aloe that nourish the hair while you wear. 

Best Repair Treatment for Natural Hair
No. 3 Hair Perfector

  • Helps reduce breakage
  • Smooths frizz

Not a styling product, but definitely a must-have for healthy curls, this Olaplex concentrated treatment helps to keep breakage at a minimum and strengthens the hair from the inside out. It works like a deep treatment and can be used two to three times per week for best results. Simply work a dollop of this through your hair, let it sit for 10 minutes, and shampoo and condition as normal. 

Best Mousse for Natural Hair
SuperMousse Moisture Rich Coconut Volumizer

  • Crunch-free definition
  • Add volume and lift to lifeless curls

  • May not be suitable for coily hair types

If you have fine curls that need a little oomph to get defined spirals that last all day, you'll love this DevaCurl hydrating mousse. The combination of coconut water, tucuma butter, and a special volumizing complex keeps curls bouncy, soft, and full. 

Best Hair Oil for Natural Hair

  • Super conditioning
  • Works as a smoothing styler and treatment

  • Pricey

This Moroccanoil treatment oil has a cult-following for a reason. Essentially, it's a hair serum composed of powerhouse oils that prep for styling and help to condition dry areas, too. The best part is this oil absorbs super fast, so you don't have to worry about greasy strands after applying. 

Best Lightweight Shampoo for Natural Hair
Bb. Hairdresser's Invisible Oil Shampoo
Bumble and bumble
Bumble and bumble

  • Hydrating formula
  • Won't weigh hair down

If you don't know by now, curly hair needs moisture, moisture and more moisture. That's why we love this Bumble and bumble invisible oil shampoo. It's super hydrating and transforms even the driest, most brittle strands with six super lightweight oils minus greasy buildup

Best Detangler for Natural Hair
Knot Today Leave In Conditioner/Detangler

  • Has great slip for getting rid of tangles and knots
  • Multi-use

This Kinky-Curly detangler is an oldie-but-goodie and we love it for its multitasking capabilities. You can apply it after shampoo to help melt away tangles and knots or use it as a leave-in after cleansing and conditioning. It leaves the hair super soft and smooth, plus comes in handy when you're one too many days past your scheduled wash day. 

Best Drugstore Value Treatment for Damaged Natural Hair
3 Minute Miracle Moist Deep Conditioner

  • Bargain-priced
  • Quickly hydrates hair

A product like this cult classic from Aussie that works its magic in under five minutes is a win-win in anyone's book. And the fact that this deep conditioner comes at such a low price point only makes it even more desirable. You can thank the avocado and jojoba oils for how intensely this mask hydrates. Oh, and the floral, citrus scent is divine. 

Best Lightweight Oil for Natural Hair
Ghost Weightless Hair Oil

  • Super lightweight

  • Can cause buildup if overused

There are oils that sit atop the hair and then there's this magical Verb find. The oil is practically weightless and helps to hydrate and add sheen to lifeless, dull locks. But be warned, a little goes a long way. You only need a dime-sized amount of this oil to see your curls transform.

Best Smoothing Shampoo for Natural Hair
Advanced Climate Control Defrizzing Shampoo

  • Fights against frizz
  • Built-in UV filter

TBH, hot and humid weather can turn beautiful ringlets into frizzy zig zags in a matter of minutes. That's why this Ouidad shampoo is a no-brainer for those who live in humid areas. It works to fight against frizz before you add any styling products, with a blend of emollients and ceramides that smooth and seal the surface of the hair shaft. 

Best Curl Cream for Thick Natural Hair
Coconut & Hibiscus Curl Enhancing Smoothie

  • Works great on medium to thick textures
  • Helps to define and smooth curls
  • Great value

If you're a newbie to curly stylers, this Shea Moisture cream is a great place to start, especially for thick or long hair, as the large tub contains more product than others. This curl-enhancing smoothie is thick enough to hydrate and define hair, but it doesn't weigh strands down. Try applying it straight out of the shower and raking it through the hair thoroughly for best results. Bonus: Your hair will smell like a tropical smoothie for days!

Best Curl Refresher for Natural Hair
Nourishing Hair Mist Amino Acid Treatment
Vernon Francois
Vernon François

  • Reduces dryness
  • Revitalizes stretched out curls

If it's not quite time to wash your hair, but it needs a quick refresh, reach for this amino acid spray created by celebrity hairstylist Vernon François. Just a few spritzes soften, revive, and strengthen second and third day curls with a blend of botanicals, oils, and amino acids. It's also a great prep spray to use before styling. 

Best Natural Hair Product for Flyaways
Blueberry Bliss Curl Control Paste

  • Smooths flyaways and frizz
  • Good value

  • Can be gunky if too much product is applied

When flyaways and frizz are cramping your style, this Curls gel paste comes to the rescue. It helps to slick back edges or keep shorter pieces in place but won't get stiff or crunchy. And the blueberry extract, argan oil, and mango butter help to keep dryness at bay. 

Best Leave-In Conditoner for Natural Hair
Miracle Leave-In Product
It's a 10
It's a 10 Haircare
Now 24% off

  • Lightweight
  • Detangles and conditions

Whether you're looking for a leave-in conditioner, detangler, or hair refresher, this multi-purpose It's a 10 lotion will do the trick. Apply to clean hair, damp or dry, and watch it transform into silky, lustrous curls instantly. It's also lightweight enough to apply everyday without worrying about excess product buildup. 

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